WGSO 990am

The station was originally an AM day timer and throughout its life went through a series of call letters and formats before going 24 hours in the 1980s. In 2001, WGSO gave New Orleans its first Business Talk format.
Originally, 990 AM was WJMR. It joined the AM band on January 27, 1946. The station was owned by George Mayoral and broadcast from the Jung Hotel in downtown New Orleans. It later became the sister station of WJMR-FM (Currently WEZB-FM) and WJMR-TV (Currently WVUE-TV) (New Orleans second television station in 1953).

Today, WGSO continues to offer a variety of local talk programs, with twenty different hosts discussing topics such as politics, real estate, culture, entertainment, sports, local dining, spirits, and wine. Daily hosts include Jeff Crouere, Kristian Garic, Mary Ann Fitzmorris, Moon Griffon and B.J. Rust.

The station also broadcasts University of Louisiana at Lafayette football games, daily religious programs from Turning Point, the radio ministry of Dr. David Jeremiah, and a variety of syndicated programming, from hosts such as Kate Delaney and Mark Levin.